When the announcement came in January that there would be no more original Dr. Pepper out of Dublin, a piece of our Texas childhood disappeared. The good news is they’re making new soft drinks at the same plant using real sugar. Who knew that ‘real sugar’ would ever be considered such a luxury?
With all references to Dublin removed from all the Dr. Pepper signage, bottles, etc. the town felt like part of it’s identity had been taken away. Five months ago when the soft drink maker stopped using their original Dublin plant they took part of towns identity. Now, Dublin is building it’s own identity.
What was once Dublin Dr Pepper is now Dublin Bottling Works. They are making seven new sodas with pure cane sugar, just like they used to for Dr. Pepper.
Saturday marked the 121st anniversary of the plant’s opening. It was a chance for the owners to reintroduce the company to its customers and remind everyone they are still alive and kicking.
“Yes, we are alive and well,” Jeff Kloster, vice president and general counsel told the Star-Telegram.
“We’re as happy as we can be to have this thing full of drinks. It couldn’t come at a better time.”
With nostalgia at an all time high in America the Kloster family, who own the plant, hopes that their new flavors with the Dublin branding will help generate a new wave for the town and the company to thrive on.
The company came up with seven new flavors to make at the plant all with Dublin in the name: Dublin Vintage Cola, Dublin Retro Grape, Dublin Retro Creme Soda, Dublin Cherry Limeade, Dublin Vanilla Cream, Dublin Orange Cream and Dublin Tart-N-Sweet Lemonade.