A new survey has found people now prefer fast foot to a full-service restaurant.
Nation’s Restaurant News is reporting that the for the first time in 10 years the annual American Customer Satisfaction Index (ACSI) now has fast food restaurants rated higher than full-service restaurants.
“They’ve been neck and neck for a while, but it’s always been fast food lagging behind full service,” said David VanAmburg, managing director at ACSI. “It was not for anything fast food has been doing better. It was more because of a drop-off in full-service business.”
Why? Lower grocery prices might be causing more Americans to eat at home – and younger people want quicker service, convenience and healthier choices.
“The rising quality and diversity of quick-service options” is drawing customers, VanAmburg said. “Quick service is not just about McDonald’s, Burger King, Wendy’s and KFC. There are so many fast-casual chains popping up.”
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